Confused about whether to invest in SEO or Google Ads for your Kerala-based startup? This blog breaks down the pros, cons, and real-life examples to help you choose the right strategy to grow your business online — with insights from a leading digital marketing agency in Kerala.

Performance marketing in India is a results-driven digital strategy where businesses only pay when specific actions—like clicks, leads, or sales—are achieved. This blog explains how performance marketing works, its benefits for Indian brands, and real-life examples showing its ROI potential. Ideal for startups and growing businesses, performance marketing ensures smarter ad spending, measurable outcomes, and faster growth in India’s digital landscape